Verizon & Vertical Bridge Deal | Impact on Cell Tower Lease Landlords

By Nick G. Foster

March 22, 2025

Verizon and Vertical Bridge’s $3.3 Billion Tower Transaction: Impact on Cell Tower Lease Landlords

The telecommunications industry witnessed a significant shift with Verizon’s recent $3.3 billion tower transaction with Vertical Bridge. The agreement, which grants Vertical Bridge the leasing, operation, and management rights to over 6,300 Verizon-owned towers across the U.S., is expected to reshape the landscape of cell tower ownership, operations, and profitability. While this deal provides strategic advantages for both Verizon and Vertical Bridge, its broader implications extend to cell tower lease landlords, who now face potential changes in lease terms, rental income, and long-term financial strategies.

Background of the Deal

Verizon’s decision to lease rather than sell its towers marks a key strategic move in an industry increasingly focused on network optimization and cost management. By transferring operational control to Vertical Bridge—a major player in the cell tower management space—Verizon can free up capital while maintaining access to crucial infrastructure for network expansion. Vertical Bridge, backed by DigitalBridge, now has an opportunity to enhance its tower portfolio and increase leasing opportunities for wireless carriers beyond Verizon, boosting competition and efficiency in the market.

This transaction is reminiscent of previous deals within the telecom sector, where carriers have divested or restructured their tower holdings to focus on core business objectives. AT&T, T-Mobile, and Sprint have all engaged in similar transactions, allowing independent tower operators like American Tower, Crown Castle, and SBA Communications to expand their footprints.

Impacts on Cell Tower Lease Landlords

While Verizon and Vertical Bridge stand to gain from this agreement, the deal’s repercussions for landlords—property owners who lease land for cell tower installations—could be complex. Below are the key areas where this transaction may affect landlords:

1. Potential Changes in Lease Agreements

One of the most immediate concerns for landlords is the potential alteration of lease agreements. Previously, landlords had direct lease arrangements with Verizon, but under this deal, Vertical Bridge will take over lease management. This transition may lead to renegotiation efforts, potentially reducing landlords’ rental income.

Historically, tower operators such as Vertical Bridge have sought to lower lease costs to maximize profitability. In some cases, they attempt to renegotiate lease terms to include clauses that favor the tower company rather than the landlord. These renegotiations could involve:

  • Reduced rent payments
  • Extended lease terms with less frequent rent escalations
  • Additional clauses granting Vertical Bridge more control over the site’s future use

2. Increased Lease Buyout Offers

Another possible consequence of this deal is an increase in lease buyout offers. Vertical Bridge may approach landlords with lump-sum buyout proposals in exchange for long-term lease control. While these offers can be attractive in the short term—especially for landlords looking for immediate cash flow—they may not always be the best financial decision in the long run.

Key factors for landlords to consider before accepting a buyout include:

  • The total value of the remaining lease term versus the lump sum offer
  • Future rent escalations that could provide more income over time
  • Tax implications of accepting a large one-time payment

Landlords should carefully evaluate buyout offers by consulting a cell tower lease expert such as Airwave Advisors.

3. Changes in Lease Renewal Negotiations

With Vertical Bridge now managing Verizon’s towers, lease renewal negotiations could become more challenging for landlords. Unlike Verizon, which primarily focused on maintaining its network, Vertical Bridge operates as a third-party tower company with the goal of increasing profit margins. This shift in priorities could result in:

  • More aggressive lease renegotiation tactics
  • Increased pressure on landlords to accept lower rental rates
  • Stricter terms regarding site maintenance and modifications

To mitigate these risks, landlords should stay informed about industry trends and be prepared to negotiate effectively when their lease renewal period approaches.

4. Expansion of Tower Collocation Opportunities

One potential upside of this transaction for landlords is the possibility of increased collocation opportunities. Under Verizon’s ownership, many tower sites were primarily dedicated to supporting Verizon’s network. With Vertical Bridge in control, these towers may now be marketed to additional wireless carriers, increasing demand for site space.

Collocation could result in:

  • Additional rent payments from multiple carriers using the same tower
  • Increased property value due to higher lease income potential
  • Greater overall utilization of existing infrastructure

However, landlords should review their lease agreements to ensure they receive a fair share of revenue from new tenants utilizing the tower.

5. Potential for Lease Terminations

On the downside, there is also the risk of lease terminations. Vertical Bridge may evaluate the profitability of each site and decide to decommission certain towers deemed redundant or financially unviable. This risk is particularly relevant for landlords with single-tenant sites in areas with high tower density.

Signs that a site may be at risk for termination include:

  • Declining rent offers during lease renewal discussions
  • Reduced maintenance or upgrades on the tower
  • Consolidation of nearby towers that could make a specific site unnecessary

Landlords facing potential lease termination should explore alternative revenue-generating opportunities, such as leasing their property for other telecommunications infrastructure or commercial developments.

How Landlords Can Protect Their Interests

To navigate these potential challenges and opportunities, cell tower lease landlords should take proactive steps:

1. Review Lease Agreements Carefully

Understanding the terms of existing lease agreements is crucial. Landlords should examine clauses related to rent escalations, termination rights, and revenue-sharing provisions for collocation. Consulting with Airwave Advisors who specializes in telecom leases can provide valuable insights into protecting landlord interests.

2. Negotiate Favorable Lease Terms

For landlords entering new lease agreements or renegotiating existing ones, prioritizing favorable terms is essential. Key elements to negotiate include:

  • Higher base rent and frequent rent escalations
  • Revenue-sharing clauses for collocation
  • Protection against early lease termination without adequate compensation

3. Seek Competitive Offers

Landlords should explore offers from multiple tower companies before committing to lease buyouts or modifications. Comparing proposals from firms like American Tower, Crown Castle, and SBA Communications can provide leverage in negotiations.

The cell tower industry is rapidly evolving, with new technologies like 5G and satellite-based communications shaping the future. Understanding how these trends impact tower demand can help landlords make informed decisions about their leases.

Given the complexities of telecom lease agreements, seeking professional advice can be highly beneficial. Airwave Advisors specializing in telecommunications leases can help review contracts.

Conclusion

Verizon’s $3.3 billion tower transaction with Vertical Bridge marks a significant shift in the U.S. cell tower landscape. While this deal presents strategic benefits for both companies, its impact on cell tower lease landlords is mixed. Landlords must prepare for potential changes in lease terms, increased buyout offers, and shifts in renewal negotiations. At the same time, opportunities for increased collocation revenue could provide financial gains.

By staying informed, negotiating favorable terms, and seeking professional advice, landlords can navigate this evolving industry landscape and protect their long-term financial interests. As the telecom sector continues to expand and innovate, landlords who proactively manage their leases will be best positioned to benefit from the industry’s growth.

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Nick Foster Airwave Advisors

About Nick G. Foster

Since founding Airwave Advisors® in 2014, Mr. Foster has added value to over 400 clients ranging from the State of Nevada, City of Beverly Hills, to Habitat For Humanity. Mr. Foster focuses on cell tower lease renewals, buyouts, new lease negotiation, and cell site lease management. Prior to starting Airwave Advisors® Mr. Foster founded and led the Cell Site Services Group within nationwide commercial real estate services leader Cassidy Turley (now known as Cushman & Wakefield).