US Mobile Data Traffic Growing
According to a just released study by Cisco, US Mobile traffic increased by 77% over 2013. Your cell tower is evolving into a data hub transferring gigabytes of data more than calls and texts. Your tenants unique use of your property presents an opportunity for you to potentially increase rents in projects where the tenant needs to install additional equipment to meet mobile traffic demands. Have your tenant’s project reviewed by cell tower lease experts, Airwave Advisors, to ensure you are not leaving money on the table.
7 highlights from the study:
- Global mobile data traffic grew 81 percent in 2013.
- Last year’s mobile data traffic was nearly 18 times the size of the entire global Internet in 2000.
- Mobile video traffic exceeded 50 percent for the first time in 2012.
- Mobile video traffic was 53 percent of traffic by the end of 2013.
- Over half a billion (526 million) mobile devices and connections were added in 2013.
- Global mobile devices and connections in 2013 grew to 7 billion, up from 6.5 billion in 2012.
- Smartphones accounted for 77 percent of that growth, with 406 million net additions in 2013.
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About Nick G. Foster
Since founding Airwave Advisors® in 2014, Mr. Foster has added value to over 400 clients ranging from the State of Nevada, City of Beverly Hills, to Habitat For Humanity. Mr. Foster focuses on cell tower lease renewals, buyouts, new lease negotiation, and cell site lease management. Prior to starting Airwave Advisors® Mr. Foster founded and led the Cell Site Services Group within nationwide commercial real estate services leader Cassidy Turley (now known as Cushman & Wakefield).